LED Flood Lights for Advertising Lighting

Lighting standards for advertising lighting

In many standard documents, the requirements for outdoor advertising lighting are not explicitly mentioned. This may be because outdoor advertising information is clearly visible to moving people at a distance of 30 to 120 meters (100 to 400 feet), especially During the day. Generally speaking, less text, larger illustrations, bolder colors, simpler backgrounds, and clearer product identification produce better outdoor advertising. At night, the lighting requirements for advertisements will change based on the background brightness of the billboard. Generally speaking, the brighter the background, the higher the illumination required by the billboard, and the darker the background, the lower the illumination requirement. Of course, the size of the advertising content and the distance between the advertising logo and the consumer also have an impact on lighting requirements. Here are some tips to consider when designing sign floodlighting. Sign panels should be bright enough to make them stand out from their surroundings.

Average reflectance of Advertising sign	Recommended Illuminance in Lux[Footcandles]
	Bright surrounds	Dark surrounds
Low	1000[100]	500[50]
High	500[50]	200[20]

Location of advertising lighting equipment

For top-mounted advertising lighting

Advantages: 1. Luminaires do not hide the message. 2. No upwards lighting

Disadvantages: 1. Luminaires may produce daytime shadows. 2. Luminaires may be more difficult to service. 3. The poster panels is more difficult to change.

For bottom-mounted advertising lighting

Advantages: 1. No daytime shadows are produced. 2. Luminaires may be easier to be changed or operated. 3. Posting and message changing are more easily to be done.

Disadvantages: 1. With upwards lighting which isn’t environment friendly. 2. Dirt, snow or debris will fall on the luminaire which has influence on lighting. 3. Luminaires may hide the message from some viewing angles.

ZGSM advertising lighting solution

Advertising Lighting is difficult to achieve decent billboard illumination, though. The lighting on the billboard makes it look splotchy and difficult to read. In addition to the uniformity, the high mounting height of billboard lights makes maintenance challenging.

It is challenging to regularly access billboards to replace burned-out bulbs or carry out other sorts of maintenance because many of them are located in remote rural areas or hard-to-reach urban areas. The good news is that our LED billboard lighting fixtures and bulbs have an unusually long lifespan (ten years or more! ), which significantly decreases the requirement for maintenance on billboard lighting systems. This lowers labour expenses in addition to lowering costs related to buying replacement bulbs.

ZGSM Lighting is aware of the difficulties in lighting billboards, and we offer the finest solution with consistent illumination and minimal upkeep. Our advertising lighting fixtures, which differ from standard floodlights in that they have a specially constructed lens, can handle both tall and wide billboards while giving even lighting. These also give billboards an unmatched wash that makes them stand out.

Our luminaires are strong and long-lasting since they are made of superior die-casting material. To further safeguard the billboard lights against surges and nearby lightning strikes, our luminaires include surge protection. We will make suggestions based on our analysis of how to use our LED lighting products to lower your billboard lighting expenditures while maintaining brightness and enhancing dependability.

To help you better understand the advantages of switching to our LED billboard lights and/or LED retrofit bulbs for your current billboard lighting fixtures, our LED lighting specialists are happy to offer you a free billboard lighting audit, complete with cost-benefit and ROI analyses. Below is ZGSM solution for your reference.